Channel Angels Invests In Google Cloud Cost Management Startup Ternary

Ternary, the leading FinOps platform for Google Cloud Platform (GCP), has raised $6.72 million in seed funding led by FinVC and NEVA SGR. Other participating investors include Oceans Ventures, Operator Partners, Great Oaks Venture Capital, and Riverpark Ventures. Channel Angels also participated in the round.

Ternary is an advanced SaaS platform purpose-built for optimizing the costs of Google Cloud Platform services. Ternary provides the automation to empower application development, DevOps/SRE, IT finance, IT executives, and other stakeholders to understand, plan, and optimize GCP costs to control variable cloud spending. With Ternary, teams collaborate to identify unseen savings and ensure they continuously spend to plan. 

For MSPs (managed IT service providers), Ternary helps partners build and enhance their FinOps services for their Google Cloud customers, removing manual work and allowing for real time collaboration. Partners are using Ternary to enhance their assessment, optimization, or on-going operation services, Ternary indicates.

In a prepared statement about the funding, Ternary CEO Sasha Kipervarg said:

“Ternary is the only purpose-built FinOps platform for GCP. Key to our success is inspiring all stakeholders, including finance, application developers, and DevOps/SRE teams, to better manage cloud costs with Ternary. Legacy players like Cloudhealth and Apptio have done little to serve the needs of GCP customers. By addressing the specific challenges GCP customers face, we've seen tremendous adoption of the Ternary platform. With this new round of funding, Ternary is accelerating product innovation and supporting our go-to-market strategy and investments to better serve our customers and partners."

Since launching in 2021, Ternary has grown to more than 100 active enterprise customers. To learn more about Ternary and FinOps for cloud cost optimization, visit www.ternary.app or email success@ternary.app.